|Everything and Nothing|
Yes. You may all scream at me at once and I’m with the exceeding amount of emails that have somewhat taken over my Inbox, I’m probably not going to hear you…so go ahead, scream, see if I care, but before you do…just hear me out –
There, I said it…am I forgiven? Okay, fine, I’ll let you get over yourself on your own terms. To divulge into why I’ve been so quiet will take too much of your time so I’m going to give you the highlights of the last couple of weeks which will hopefully shed some light on the matter. As many of you will know I have taken a full time job at a Johannesburg based company called Aqua Online and after this first month I can safely say that I have never felt so lucky as I do today being surrounded by some of the most professionally driven and creative people I have ever met. If I believed in g-d I would feel blessed.
In light of that, I have not been this busy in as long as I can remember. Juggling my different interests, this incredible job and trying to maintain a social life has taken it’s toll and the truth of the matter is that I have not had time to write. I feel as though I have put so much time and effort into this blog that it started feeling like work and when a “hobby” starts to feel like work, you’re doing it wrong.
Secondly, the title of this post might seem misleading so let me explain. I always knew the industry would be this way, having to stand be pilloried behind a brand and I say pilloried because that’s what it feels like sometimes. It’s as though people, the general public could care less about those on the receiving end of your abuse towards a brand. Granted their should be an emotional separation between yourself and a brand, but I believe human nature creates bonds where ever one spends a progressive amount of time and that includes ideas. You get attached, you feel, you create a bond with that particular something and hence, I can report a slight “loss in cabin pressure”. Yes. I get affected by the out-of-line comment people say to brands. I can honestly say that I have bad mouthed a brand or two in my time but no where in the same playground as some of these other industry bullies…digressing slightly there, but the point I’m trying to make here is that replying to these industry concerns has curbed my personal enthusiasm to be expressive – yes – in that crass-disgusting-sometimes-funny-tone in which I address you, my electorate.
1.) For being so ridiculously quiet and keeping this all to myself, it has been severely unhealthy and it won’t happen again.
2.) For toning down “my voice” – even though I may not tweet or be as socially active as I once was, this will in no way impair my punch throwing abilities and will be picking my shots from now on…so beware electorate.
I hope you all aren’t too disappointed in my performance of late, I have simple reassessed my priorities and have placed my “interests” where they need to be now and am now focusing on developing my career, which is a priority and will remain a priority for many years to come. I am so fortunate to be given this opportunity and have decided to run with it for as long as my mind and body can handle.
Till next time electorate, keep it tidy.