|Everything and Nothing|
To those of you who are somewhat slow on the up take, let me tell you quickly about a South African artist who has embarked on an incredible journey in his career. Ray Connell, is from Joburg, digital marketer by day and The LoneRaynger by night – yes, The LoneRaynger! Ray’s love for music goes beyond the conventional as he integrates his love of beat and beat boxing into his songs. His use of technology in the shape of a ‘chaos pad’ allows him to reproduced sounds and loop his own voice and beats LIVE…as he’s performing – I know – talented right?
The man is not just running around Canada strumming on his guitar, through the help of the company he works for his in SA (AquaOnline) the guys is recording his Tour as a Transmedia Campaign to bring back to South Africa to use as promotional material.
The campaign has, what I like to call, a cross pollination appeal to it as it covers and integrates relevant social networks and platforms, which inevitably all inter-link to provide a continuous loop of information about the proposed artist – in this case – Ray, The LoneRaynger.
The LoneRaynger‘s Rocking Facebook Fan Page
The LoneRaynger Tweets on Twitter
The LoneRaynger’s Official Blog
Check the vid’s on his YouTube Channel
Listen to him on SoundCloud
Check him out on Flickr
So it seems like a mission, well…for this standard of SA talent…it isn’t, trust me…the man is brilliant and I can proudly say that he happens to be a fellow co-worker…so, click on my LoneRaynger banner on the right hand side of my Blog or one of the above links and show the man some support…come SA, let’s wave the flag so high Ray can see it from up there with the Mountees!