|Everything and Nothing|
So, as some of you might be aware of, yesterday was World EarthDay and it seemed like every blogger had something to say about it…what they had to say didn’t really concern me because I have my own set of emotions about the Earth and the world around me. I am the owner of an Environmentally friendly advertising agency – focusing on guerrilla marketing – and I believe that I do my own share for the Earth on a daily basis and have been doing so for the last 3-4 years…!
I avoid driving myself around – occasionally walk myself to the shops or convinience store.
My company allows me to go an extra mile…
Some of the incredible things we have done at the company – Guerrillas Gone Green – is the staging of “guerrilla cleanups” – yes, it’s exactly what it sounds like. We categorize them as “flashmobs” as they are organized through the power of social media. With the luxury of networks such as Facebook and Twitter, organizing “get-togethers” like this have become easier and easier! As a group we literally pick a location – known for it’s derelict state – slap on some overalls, hick up the sleeves and pick up as much trash and rubbish as we can. With the use of a local building company, we are able to bag and transport the disgusting waste to a nearby (which is never “nearby”) dump-site >>> Okay, you may now slay me for the way we handle the waste by saying that we don’t recycle the waste we clean up <<< Well, let me just inform you of the state of some of the rubbish we have collected over the last couple of “pickups”…it would be enough to make even the strongest of morticians stomachs turn…
After a couple of individual efforts from us as a company we started noticing the amount of attention we created from doing this “act of goodness” was immense, we literally had people coming from some surrounding houses join us for an hour or two, giving us a helping hand with what they could and journalists snapping away as we drudged through the muck! The attention we gained prompted us to attempt to monetize the “Flashmobs”, creating “Rate Cards” for advertising spaces on the doctor-like overalls we where to every clean up. Selling advertising spots on the overalls seemed like a viable direction to take the “Flashmobs” and we are still pursuing the direction.
Enough about me, let’s talk about you…
What did you do?
What do you do if you’re…”doing it” everyday? (Remove mind from gutter please.)
I ask simply because I know of people, actual human beings, living people…living, eating, breathing people that don’t believe we are going through Global Warming and that we, as polluting, disgusting human beings are the main contributor to the rise in the global Earth temperatures. There are still people that believe that the atmospheric pollution we make as a species – from factories and the burning of fossil fuels – is not the main contributor the global warming and the state that our very own environment is in at present…let me tell you something friend…the next time we have a “Guerrillas Gone Green Cleanup”, why don’t you come to Jukskei River with us and pick up some yummy things and then fill your bottle of water from the River and proceed to drink it – I’ll come visit you in hospital a day later and then we can discuss how out pollution on this Earth is not affecting the world and environment around us!
I am wearing green today because I play my part.
What are you doing?
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